Natalie’s Tomato Juice featured on Fresh Plaza
Launch of Squeezed Fresh Tomato Juice ProductDate: November 10th, 2015
“We just launched our squeezed fresh tomato juice at the PMA show in Atlanta two weeks ago,” says Natalie Sexton with Natalie’s Orchid Island Juice Company. The women-owned and family operated company has been involved in the fresh juice business for 25 years. “We noticed a gap for a healthy, authentic tomato juice in the market, which resulted in our company’s decision to make the freshest juice in the tomato juice industry.”
From left to right: Natalie, her mom Marygrace and sister Lucy
“We know there is no squeezed fresh tomato juice like ours available yet. Our juice is 100% pure tomatoes as we don’t add anything to it. It doesn’t contain any added preservatives, concentrates, or sodium, unlike other tomato juice products on the market,” mentioned Sexton. Additionally, fruits and vegetables squeezed for Natalie’s juices are sourced locally, as close to home as possible. The majority of tomatoes are sourced in Florida, but when they are out of season, the company turns to Georgia and the Carolina’s. Together, these three states provide year-round tomato supply. The primary varieties of tomatoes being squeezed at this time are Mountain Glory and Majesty.
Health conscious consumers
“I believe this product will attract health conscious consumers who read food labels,” shared Sexton. “They are willing to spend the extra dollars on a healthy product. In addition, I also see opportunities for high-end restaurants to make craft cocktails with fresh ingredients like Natalie’s Juices. Right now, I don’t really see fresh Bloody Mary’s being offered in restaurants and Natalie’s squeezed fresh tomato juice provides just that healthy alternative.”
Natalie’s juices are distributed within 33 states and exported to over 24 different countries. Asia and Europe are currently the largest export markets. Outside the US, the company ships its squeezed fresh frozen juice line. “We flash-freeze the juice to lock in all the natural nutrients and make sure it reaches its destination in excellent condition,” shared Sexton.